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![]() ![]() Decades later, the brand continues to expand with new licensing, publishing, promotions and entertainment that will be available throughout the year-long celebration. Early licensed products included sticker books, TV trays, dinnerware, school folders, notebooks, records and tape sets, gumball banks, kites, and Halloween costumes. With the first robot figures “capable of disguising themselves as vehicles, planes, weapons, and communication devices” landing on shelves in April 1984, Hasbro set out to strengthen the TRANSFORMERS brand with multiple partner licensees. In March, Hasbro Pulse will kick off the 40th anniversary with a Hasbro Pulse Fanstream and weekly fan-focused content. Each product packaging will be branded with the TRANSFORMERS 40th anniversary logo, including the recently revealed TRANSFORMERS Generations Comic Edition Shockwave and Grimlock figures. Over 40 distinct Hasbro TRANSFORMERS anniversary figures will be available across the year-long celebration. ![]() If fully funded, the project will begin shipping in Fall 2025. ![]() Fans can back this TRANSFORMERS HasLab project, Transformers: Legacy Robots in Disguise 2001 Omega Prime, until March 14, 2024, at 11:59 PM EST. Hasbro Pulse recently revealed the next HasLab of powerful proportions."When you have a franchise that goes 40 years in this business, it's pretty remarkable," said TRANSFORMERS voice-over talent and original voice of Megatron, Frank Welker, "to watch the franchise just build and build and build it is amazing to watch." Added fellow voice cast member and original voice of Optimus Prime, Peter Cullen, "I've always had the feeling this was going to go a long time."ĭrawing inspiration from the brand's origins in 1984, Hasbro will launch an exciting array of products, promotions, experiences and action-packed content throughout 2024, allowing new generations to discover where it all began. As we build the next chapter in the TRANSFORMERS universe, we look forward to celebrating one legacy for another 40 years.” More Than Meets The Eye experience for fans by introducing new toys and games, as well as thrilling storytelling in animated shows, comics, blockbuster films and much more. “The past four decades continuously delivered a. “Beloved since its inception in 1984, TRANSFORMERS has evolved from an innovative toy line into a powerhouse franchise embraced by millions of fans around the world,” said Alyse D’Antuono, Vice President, Global Franchise Strategy & Management, Action Brands, Hasbro. Today, hundreds of robots continue to join the franchise and illustrate the brand’s core ability to change and adapt to new environments while offering a variety of ways to play for a new generation of fans. The launch was a massive hit, and it introduced characters like Optimus Prime, Bumblebee, Megatron, Starscream, and others who became fan favorites and the ultimate heroes and villains of Cybertron. TRANSFORMERS made its worldwide debut in 1984 with its revolutionary robot-to-vehicle action figures, bolstered by a comic book series and an action-packed animated series, The Transformers. 6, 2024 – Hasbro, a leading toy and game company, today announced its plans to celebrate the 40th anniversary of the beloved TRANSFORMERS franchise. For 40 years, the TRANSFORMERS franchise has continuously adapted and redefined itself, culminating in one legacy across generations through innovative products, captivating entertainment, inspiring licensed partnerships, and engaging publishing projects
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